PS Websitedesign Promotional Video


A text only video promoting the importance of a quality handcrafted website. No music or audio was used, the video is text driven with a strong call to action. One of my first projects using After Effects and modifying an existing project. My client purchased the text creator template (commonly known as a typography theme) on Themeforest. They supplied me the text that they wanted to use, as well as the font and hex codes for the text colours.  All in all, a fun way to get to know a bit about typography and using this in After Effects. I am not a massive fan of templates, but if you look at the video produced, the time it would take to create all the text movements to make the video dynamic and captivating for the viewer would at least quadruple the time it would take to finish the project, and subsequently this would change the project from a “budget” production to one quite pricey.

It was a valuable insight into how one can promote a product or service, with a limited budget using only words…